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Newsletter module — Complete guide

Everything you need to grow your list, send campaigns, build audiences, automate emails, and track performance.

9 sections

On this page

1 Overview

The Newsletter module is your church's email platform. It lets you collect subscribers, send email campaigns, segment your audience, automate emails with triggers, and track performance — all from one place.

Visitors subscribe from your public church page; you then reach them with newsletters, event reminders and welcome emails, and see how they engage.

In short: grow your list → compose a campaign (or set up an automation) → choose who receives it → send or schedule → follow the results in analytics.

2 Before you begin

  • Where to find it: open your Dashboard and go to Newsletter. The hub shows your key figures and quick actions.
  • Permissions: church owners, managers and editors can manage the newsletter.
  • Plan limits: your plan may cap the number of subscribers or emails sent — the dashboard and analytics show your usage.
  • Respect consent: people opt in from your page, and every email includes an unsubscribe link, so your list stays clean and compliant.
The Newsletter hub: subscriber and campaign stats, quick actions, and an overview of your tools.
The Newsletter hub: subscriber and campaign stats, quick actions, and an overview of your tools.

3 Subscribers — grow & manage your list

The Subscribers screen lists everyone on your list, with counters by status (subscribed, unsubscribed, bounced). Subscribers come from several sources: your public page, event sign-ups, or a manual import.

  • Search & filter by email, name, status or source.
  • Export the list as CSV.
  • Manage each person — unsubscribe, resubscribe, or delete.

Only subscribed contacts receive your campaigns.

Subscribers: counts by status, search and filters, CSV export, and per-subscriber actions.
Subscribers: counts by status, search and filters, CSV export, and per-subscriber actions.

4 Campaigns — compose & send

A campaign is an email you send to your subscribers. Click Create campaign and fill the form:

  • Audience — send to all subscribers, a saved audience, or a quick filter (e.g. people who opened a previous email).
  • Content — write the subject and body (HTML and plain text), per language. You can start from a template.
  • Send optionsSend now, Schedule for later, or save as a Draft. You can also send yourself a test first.
Composing a campaign: choose the audience, write the email per language, then send now, schedule, or save as draft.
Composing a campaign: choose the audience, write the email per language, then send now, schedule, or save as draft.

5 Audiences — segment your subscribers

An audience is a saved segment of your subscribers, defined by filters (status, source, engagement…). Create audiences such as “Active subscribers from the church page” and reuse them when sending a campaign, instead of rebuilding the filters each time.

6 Automations — let emails send themselves

Automations send emails automatically when something happens. Choose a trigger — for example a subscriber joins, an event is created, or a weekly/monthly digest — then build the steps (the emails to send). Activate it once, and it runs on its own.

A classic example is a welcome email sent automatically when someone subscribes.

Automations: trigger-based email sequences (e.g. a welcome email when a subscriber joins).
Automations: trigger-based email sequences (e.g. a welcome email when a subscriber joins).

7 Analytics — track performance

The Analytics screen shows how your newsletter performs: subscriber growth, and per-campaign opens, clicks and delivery. Use it to see what resonates and to improve your next campaign.

8 Where visitors subscribe

Your public church page has a Newsletter section with a simple subscribe form. When a visitor enters their email, they're added to your list (and a welcome automation can greet them). Event sign-ups can also feed your list.

The subscribe form on your public church page — where visitors join your list.
The subscribe form on your public church page — where visitors join your list.

9 Tips & good practices

  • Invite people to subscribe — mention your newsletter from the pulpit and on social media.
  • Write a clear subject — it's the first thing subscribers see.
  • Send a test to yourself before a big send.
  • Use audiences to reach the right people instead of everyone.
  • Set up a welcome automation so new subscribers hear from you right away.
  • Watch your analytics and keep your list clean by removing hard bounces.

That's it — you're ready to keep your community connected by email.

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